I received my license and certification as soon as I finished school for massage therapy. I knew right away that I was going to start building my own practice out of my house as soon as I finished school (which is why a prerequisite of the home I was purchasing had to have an extra room for my business space). I built up my clientele and was quickly recognized as one of the top massage businesses in the area. Here’s how I did it…
First thing’s first. Find out what all the regulations and restrictions are for operating a massage practice out of your home for your community. This is extremely important, as some towns may not allow you to operate this kind of business out of your home without proper permits and business licensing, if at all. Make sure you obtain all of the necessary credentials, as well as massage therapy insurance, CPR/first aid certification and also home owners or liability insurance. If you are renting your home, make sure you also have written permission from your landlord for operating a business from their property. Some municipalities require specific building features, such as handicapped accessibility and the relativity of the location of your office to the entrance(s) of your home, as well as to the bathrooms. Most of this information can be obtained from your local Town Hall.
Next, write up a business plan. Even if you’re not planning on applying for business funds, it’s crucial to put your goals and ideas into a written format, using as much detail as you are capable of. When you put things into writing, the law of attraction will go to work to make sure that your intentions come to fruition. Whether you believe in it or not, there’s something almost magical about it. And if you don’t have any clue where to begin with writing up your business plan, don’t fret. There are samples, example, outlines and tutorials all over the internet at no cost to you.
Next, come up with a name for your business. This can be a bit tricky, as there are thousands of massage business names already in use. Do your research to be sure that you’re not using the same name as, or one that is similar to, another business near yours. Also, I recommend not using your personal name. Keep in mind that although “Massage By Jody” may add to the personal appeal, it hinders the professionalism of the business.
Once you’ve done all of that, it is highly recommended that you create an LLC for your business. This will take any liability off of you personally and keep it completely restricted to your business. Probably the easiest and most convenient way of doing this would be through an online legal firm. Just follow the links on their website for creating an LLC, fill in the blanks and submit your application with your payment. They’ll take care of the rest. It really is that simple. Then file your business with the IRS to receive your Employment Identification Number. After which you’ll be able to open a business checking account to keep your finances separate from your personal bank accounts. This makes it a whole lot easier when tax season comes around. This also gives you the option of accepting check and/or credit card forms of payment from your clients (this is a convenience that they will greatly appreciate).
If your goal is to operate a successful, long-term massage practice out of your home, you MUST have a space that is specifically designated for your business and your business alone. Don’t set your table up in your living room or your bedroom and then assume that it will be good enough for your clients. I’ll let you in on a little secret: It’s not. That might be okay for your close friends and family if you’re limited on space, but for anybody else you’ll need to provide a safe, comfortable and private space where they are allowed to relax and feel at ease